Next Wave with Gary Vaynerchuk: The Friendship Business

Gary Vaynerchuk refrences Path on the "Next Wave" when he talks about "The Friendship Business".

He brings up a great point for business owners and marketing reps to consider. I contend that unless you are a "power user" most people will not get over 10-20 brands that they will regularlly follow and interact with. One thing that owners and marketing reps should remember is that services that offer a "limited social" environment (like Path) will pull eyeballs away from Facebook and other social networks. I see websites (with social connections to facebook, twitter, foursquare, etc) making a comeback and being the main social connection between the consumer and companies.